Jean-François Côté | Sr. Manager My TELUS App

Jean-François
Côté

Building one of Canada's most-used telecom apps with teams across the globe. Leading digital transformation through AI, mobile, and human-centered design.

18+

Years at TELUS

100+

Professionals Led

100%

Team Engagement

Measurable impact,
at scale.

10%
📱 Active App Users Growth
Year-over-year increase in active My TELUS App users, driven by platform modernisation and enhanced user experience.

20%
🔍 Search Engagement Uplift
Led Yext search engine integration on TELUS.com, dramatically improving content discoverability.

13%
🛡️ Fraud Reduction
Launched email & SMS OTP identity verification on TELUS.com, directly cutting fraudulent activity.

65%
⚡ Reduction in App Crashes
Led tech health initiatives to lower crash rate, significantly improving stability and user experience on My TELUS App.

30+
🚀 Projects Launched Annually
Oversaw delivery of 30+ projects per year including enterprise channel strategy and large-scale platform migrations.

Multi-
million
💰 Annual Budget Managed
Full P&L accountability with consistent on-target spend and goal attainment across multiple programs.

Digital builder.
People-first leader.

I'm a senior digital leader based in Montreal with 18+ years driving transformation at TELUS — one of Canada's largest telecoms. Today I lead the My TELUS App team, overseeing 25+ engineers across Canada and Latin America.

My edge sits at the intersection of product strategy, engineering leadership, and AI adoption. I've modernised mobile platforms, deployed AI-powered content solutions at enterprise scale, and built high-performance teams that consistently hit 100% engagement scores.

Outside of work, I'm passionate about emerging technology, product innovation, and staying at the frontier of what's next in digital.

What I Focus On

📱
Mobile ExperiencesBuilding and scaling digital products customers rely on every day.
🚀
Digital TransformationHelping organizations modernize platforms, processes, and customer experiences.
🤖
AI & InnovationTurning emerging technology into practical business value.
🎯
Product StrategyConnecting customer needs, business goals, and execution.
👥
Leadership & CultureBuilding high-performing teams that thrive through change.
❤️
Customer ExperienceCreating simpler, faster, and more intuitive digital journeys.

Experience

2025 — Present

Sr. Manager, My TELUS App

TELUS · Montréal, QC

Driving engineering excellence for one of Canada's most-used telecom mobile apps, leading a distributed team of 25+ engineers across Canada and Latin America with full accountability for delivery, performance, and people development.

Spearheaded React Native platform modernisation, improving code reusability and accelerating feature delivery velocity
Directed rollout of AI-powered content solutions across TELUS digital properties, driving operational efficiency at scale
Launched Yext search integration yielding a 20% increase in search engagement on TELUS.com
Reduced fraud by 13% via email & SMS OTP identity verification deployment
Achieved 100% employee engagement in TELUS Pulsecheck surveys (2024 & 2025)
65% reduction in app crashes by launching and leading tech health initiatives to lower crash rate
10% increase in active app users year over year

2022 — 2025

Sr. Manager, Digital Content Centre of Excellence

TELUS · Montréal, QC

Set strategic vision and governance frameworks for TELUS enterprise-wide digital content, leading a cross-functional team of 28 specialists across SEO, SEM, and information architecture.

Championed evaluation and scaling of AI-powered content solutions, positioning TELUS at the digital innovation forefront
Drove enterprise alignment between content governance and broader digital transformation strategy
Built and mentored a high-performance team consistently rated at 100% engagement

2020 — 2022

Sr. Manager, Program Office (PMO)

TELUS · Toronto, ON

Built and scaled the TELUS Channel PMO from the ground up, recruiting 10+ Project Managers and delivering 30+ projects annually at enterprise scale.

Led TELUS OMNI channel strategy and migration of 250+ stores to a new payroll platform
Orchestrated COVID-19 workforce redeployment of 1,000+ sales reps across channels
Established PMO best practices improving delivery predictability and cross-team alignment

2008 — 2020

Senior Marketing Manager → Sr. Manager, Small Business

TELUS · Toronto, ON

Progressed through multiple senior roles across Small Business marketing, channel performance, and loyalty — building a track record of measurable revenue impact.

Drove 51% YoY increase in sales rep productivity through enablement strategies and performance frameworks
Managed a multi-million dollar annual budget with consistent spend efficiency and goal attainment
Built the TELUS Business Excellence Program, a $1M+ initiative responsible for 60% of all TELUS Business Loads in the dealer channel
Reduced retention escalations by 15% and customer wait times by 98% via web tool adoption

Insights & Ideas

Perspectives on digital transformation, AI adoption, and leading high-performance teams in the modern enterprise.

📱 Product & Innovation

Your favourite apps are about to change

And I'm not talking some tweaks and cleaner information architecture or some new widgets. I'm talking change completely from how you're using them today.

Read post →

🤖 AI & Tools

Is Gemini causing more work?

We've all probably seen or tried Gemini's "Beautify this slide" feature in Google Slides. My colleagues and I are completely split on it — and I can honestly see both sides.

Read post →

💰 AI & Finance

OpenAI may just become your finance department's best friend

OpenAI just deployed a personal finance experience inside ChatGPT — connecting to users' financial institutions for real-time insights. But what if the same logic applied to entire companies?

Read post →

Jean-FrançoisCôté

Measurable impact,at scale.

Digital builder.People-first leader.

Experience

Insights & Ideas

Your favourite apps are about to change

Is Gemini causing more work?

OpenAI may just become your finance department's best friend

Let's build something great together. 🤝

Jean-François
Côté

Measurable impact,
at scale.

Digital builder.
People-first leader.